Tinder still sells three premium tiers—Plus, Gold, and Platinum—and the ladder logic hasn’t changed: each higher tier bundles the features below it and adds a few more. The big question today is whether Platinum’s extras like Priority Likes and Message Before Match justify the jump over Gold’s already-strong toolkit. Pricing and features have shifted since 2023, so here’s the fresh 2025 breakdown.
TL;DR
- Gold vs Platinum: Platinum adds Priority Likes and Message Before Matching on top of Gold—great for visibility but not essential for everyone.
- Pricing (2025): Plus ~$24.99/mo, Gold ~$39.99/mo, Platinum ~$49.99/mo (cheaper with long-term plans).
- Boosts & perks: Gold and Platinum usually include a monthly Boost (not on weekly plans; may vary by test).
- New option: Tinder Select ($499/mo) is invite-only and separate from Gold/Platinum.
- Extra perks: Incognito Mode, Double Date, and expanded verification now included in paid tiers.
Tinder Gold vs Tinder Platinum
Tinder Plus unlocks Passport, Rewind, and Unlimited Likes—but that mainly helps with more swiping, not necessarily more matches. The best Tinder features are behind the golden gates. The difference between Tinder Gold and Tinder Platinum is that Platinum gives you prioritized likes and allows you to message before matching. Until Tinder Select fully rolls out, Platinum remains Tinder’s ultimate public package.
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How Much Do Tinder Gold and Tinder Platinum Cost?
Pricing varies depending on your age, location, and test group. As of 2025 in the U.S., Gold is around $39.99/month (≈$23.33/month on a 6-month plan) and Platinum around $49.99/month (≈$29.99/month on a 6-month plan). Plus sits near $24.99/month. The longer you subscribe, the cheaper the plan gets.
Tinder Gold Pricing
Gold costs about $39.99 for one month or around $23.33/month on a six-month plan. Some Gold subscribers may not receive a monthly Boost due to testing. Super Likes and Boosts expire if unused.
Tinder Platinum Pricing
Platinum costs about $49.99 for one month or around $29.99/month on a six-month plan. Weekly pricing is available but not cost-effective. Super Likes and Boosts expire if you don’t use them.
Tinder Gold Features
Tinder Gold gives you all the features of Tinder Plus, including:
- Unlimited Likes
- Rewinds
- Passport
- Control Your Profile
- Control Who Sees You (Incognito Mode)
- Control Who You See
Gold also includes:
- See Who Likes You
- Top Picks
- Weekly Super Likes
- 1 Free Boost per month (on monthly+ plans)
See Who Likes You
You can view everyone who swiped right on you, saving time and boosting confidence by removing guesswork.
Unlimited Likes
Swipe without limits. More swipes equal more exposure and higher match potential.
Rewind
Undo your last swipe instantly—perfect for those accidental left swipes.
Passport
Change your location and match anywhere in the world. Great for travel or future trips.
Boost
Gold and Platinum users get one monthly Boost on longer plans, pushing your profile up to 10x more visibility for 30 minutes.
No Ads
Enjoy uninterrupted swiping with ad-free browsing.
Top Picks
Tinder curates daily selections of people based on your activity—great for cutting down swipe fatigue.
Super Likes
Super Likes highlight your profile with a blue glow, increasing your chances of matching.
Tinder Platinum Features
Tinder Platinum includes everything from Gold, plus two exclusive upgrades:
- Message Before Matching
- Priority Likes
Message Before Matching
Attach a short message (up to 140 characters) with your Super Like to make a first impression before matching. It’s a great way to stand out and spark curiosity.
Priority Likes
Your likes get pushed ahead of non-Platinum users so they’re seen sooner. Perfect for crowded dating markets where visibility matters.
What Are The Advantages Of Tinder Platinum?
With over 50 million users, standing out can be tough. Platinum’s Priority Likes and Message Before Match increase your exposure and improve first impressions. However, while both boost your chances, they aren’t game-changing enough for everyone. Gold covers most people’s needs at a better value.
Does Tinder Platinum Help You Get Matches?
Yes—Priority Likes get your likes seen faster and the short message can nudge undecided users. Still, success depends on your photos and bio, not just the algorithm.
How Do I Upgrade My Tinder Account?
- Open Tinder
- Tap your profile icon
- Go to Settings (gear icon)
- Tap “Tinder Plus/Gold/Platinum”
- Select Continue
- Add payment info and Submit
You can also upgrade directly during use (e.g., after trying to Rewind as a free user).
How Do I Cancel My Tinder Subscription?
iOS
- Open Settings
- Tap your name
- Go to Subscriptions
- Select Tinder
- Tap Cancel Subscription
Android
- Open Google Play Store
- Tap your profile icon
- Go to Payments & Subscriptions
- Select Tinder
- Tap Cancel Subscription
Web
Log in to Tinder.com, open your profile, go to Manage Account, then click Disable Auto-Renew or Cancel.
Which Is Better Out Of Tinder Gold And Tinder Platinum?
Both give you a higher chance of matching than the free version. If you want the best value, choose Tinder Gold—it offers 90% of the useful perks at a lower price. Choose Platinum if you’re in a large city or want every competitive edge possible with Priority Likes and Message Before Match.
Final Word
Tinder Gold and Platinum unlock powerful tools, but Gold remains the best balance of cost and performance. Before spending money, make sure your profile photos, prompts, and bio are optimized—no upgrade can fix a weak profile.
FAQ
Is Tinder Gold worth it in 2025?
Yes. Gold’s See Who Likes You, Top Picks, and monthly Boost save time and improve exposure for most users.
Who should upgrade to Tinder Platinum?
People in large cities or dating-heavy regions who want maximum visibility and the ability to message before matching.
Does Tinder still include Incognito Mode?
Yes. All paid tiers (Plus, Gold, Platinum) include Incognito Mode, letting you appear only to people you like.
Do Gold users always get a monthly Boost?
Usually, yes—on monthly or longer plans. Weekly plans don’t include it, and availability may vary by test.
What is Tinder Select?
Tinder Select is a 2025 invite-only premium tier ($499/month) for top users. It’s separate from Gold and Platinum.
What new features has Tinder added recently?
Tinder introduced Double Date for social matching and improved safety with enhanced photo verification and scam detection tools.
