Tinder is still swiping strong—just a little different from the app you remember. With new safety tech, user growth shifts, and trending features, here’s the up-to-date look at who’s on Tinder, what’s new, and how the app keeps changing in 2025.
TL;DR
- Tinder remains the world’s most downloaded dating app
- Around 60 million monthly active users and 9.6 million subscribers in 2024
- New “Face Check” selfie verification helps stop bots and catfishing
- “Double Date” adds a social, group-chat twist to matching
- Age-based pricing has been phased out worldwide
Who Uses Tinder The Most In 2025
Men still dominate the app, making up about three-quarters of users, while millennials and Gen Z lead the swiping. Tinder has around 60 million monthly active users and over 9.6 million subscribers, maintaining its position as the top dating app globally. Most users are under 35, but older singles are joining in growing numbers.
- 60 million monthly active users (2024)
- 9.6 million paying subscribers
- About 75% male users
- Nearly half of users aged 18–34
What Age Group Is Tinder For
Tinder originally targeted millennials, but Gen Z now represents the biggest portion of active users. About 35% of users are 18–24, while 25% fall between 25–34. Users over 35 are also rising steadily as dating apps become mainstream for all ages.
- 18–24: 35%
- 25–34: 25%
- 35–44: 20%
- 45–54: 8%
- 55+: 10%
Gender and Sexuality
Gender And Sexuality
Tinder continues to expand inclusivity for LGBTQ+ users. You can now choose from multiple gender identities and nine sexual orientation options, with one in five Tinder matches being queer. The app has worked to make dating more inclusive, encouraging users to show (or hide) their identity as they choose.
Tinder Demographics
- 45% of college-educated people have used Tinder
- More than half of people with bachelor’s degrees have tried it
- 43% of people earning under $50k a year have used Tinder
- Tinder is most popular among users with Hispanic backgrounds
- Liberals are more likely to have used Tinder than conservatives
Tinder And Your Data
Tinder has tightened up data security in 2025. Face Check and ID Check verification tools confirm your identity through short video selfies, helping stop fake accounts and impersonation. You can still download your data file anytime, which includes your entire match and message history, swipe stats, and account insights.
Tinder Insights even show how often you match compared to other users — but remember, it’s not a competition.
How Many Tinder Users Are Active
Tinder continues to lead the global dating app market. As of 2024, it had roughly 60 million active monthly users and 9.6 million subscribers. Activity peaks in the evenings, when users swipe and chat most.
What Countries Use Tinder The Most
Tinder operates in over 190 countries and supports 56 languages. The U.S. remains its largest market, followed by the U.K., India, Brazil, and Canada. Some countries, such as Pakistan, continue to restrict access to the app for cultural reasons.
Tinder Gold And Platinum Stats
Tinder’s premium tiers—Gold and Platinum—remain popular among dedicated users. The company ended age-based pricing in 2024 to ensure fairer access for all. While subscription costs vary by region, premium plans offer perks like priority likes, unlimited rewinds, and “See Who Likes You.”
Tinder Marriages And Babies
Online dating isn’t just for hookups anymore. Studies show around one-third of U.S. marriages now begin online, and many Tinder users have gone on to long-term relationships or even marriage. Tinder has evolved from a casual dating app to a gateway for real connections.
Tinder Success Rates
Success on Tinder depends on what you’re looking for. Around 22% of users say they’re after a hookup, while about 5% seek serious relationships. A large share of users admit they swipe for fun or confidence—but new features like Double Date are helping more people meet in real life.
Who Invented Tinder
Tinder was launched in 2012 by Sean Rad and Jonathan Badeen, who also introduced the famous swipe gesture. Within two years, users were making more than a billion swipes a day—forever changing how people meet online.
Tinder Business Statistics
Tinder generated about $1.94 billion in revenue in 2024, contributing to Match Group’s total of $3.5 billion. Leadership changes in 2025 reflect the company’s renewed focus on innovation, safety, and Gen Z engagement. Despite competition from apps like Hinge and Bumble, Tinder remains the most-downloaded dating app in the world.
New In 2025: Features Worth Knowing
- Face Check: a short video selfie required for verification in new accounts
- Double Date: pair up with a friend and match with another duo in a shared chat
- Improved Safety Tools: better reporting and AI-assisted flagging for fake accounts
- Event Mode: test-launched in select cities, helping users connect at local events
Wrapping Up
Tinder remains the world’s biggest dating app, blending playful swiping with real connections. Whether you’re new to online dating or returning after a break, Tinder’s 2025 updates make it safer, smarter, and more social than ever. If Tinder doesn’t spark your interest, take a dating app quiz to find your perfect match.
FAQ
Is Tinder still popular in 2025?
Yes. Tinder remains the most downloaded dating app worldwide, with about 60 million monthly users and nearly 10 million paid subscribers.
What new safety features does Tinder have?
Tinder now requires Face Check for new users and offers optional ID verification to help prevent fake accounts and scams.
Has Tinder removed age-based pricing?
Yes. The platform phased out age-based pricing in 2024, ensuring fair pricing for users of all ages.
What is Double Date on Tinder?
Double Date lets you and a friend match with another pair and start a group chat, making first dates more relaxed and social.
Can you still find relationships on Tinder?
Absolutely. While Tinder started as a casual dating app, many users now use it for genuine connections, relationships, and even marriage.
Is Tinder banned anywhere?
Yes. Some regions, like Pakistan, continue to restrict or ban Tinder due to cultural and legal reasons.
