Anyone who’s been in the business of online dating for a while knows that it’s a question of playing the odds.
So you’re on Hinge looking for a 27-year-old, higher-educated brunette with a pet goldfish and a penchant for drum and bass…? Hmm, one in a million, buddy.
But it can’t hurt to be armed with a few statistics when you set out. To find success on Hinge, you need to know the mechanics of how Hinge works. But beyond that, understanding the demographics of Hinge is going to help you find the one.
So how many Hinge users have a pet goldfish?
And is it the best dating app for the drum and bass lovers?
Okay – the truth is we can’t answer these questions. Statistical analysis has come pretty far, but we aren’t there yet.
But we can tell you that the average age of a Hinge user is 25.
And that Hinge is the second most popular dating app in Canada.
Now, if you’re not a Canadian 25-year-old who is bored by both of these ‘revelations’, don’t worry. We have plenty more interesting Hinge facts below. Read on to find out all about the app that’s designed to be deleted!
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Who Uses Hinge?
Nobody wants to feel like the odd one out. Ending up on the wrong dating app is like turning up at a dinner party where everyone’s speaking French.
It’s alienating – and you’re certainly not going to make any friends. Unless you also speak French, I guess… I wouldn’t get far with my High School C- language levels.
So who uses Hinge? Predominantly, it’s young people – aged between 23 and 36 years old. Hinge users tend to be college graduates, in employment, and looking for a long-term relationship.
- 90% of Hinge users are aged between 23 and 36.
- 49% of Hinge users are aged between 18 and 29 (obviously, some of these users fall into that 90% who are between 23 and 36. That’s math.)
- And just 2% of Hinge users are over 50.
- A quick bit of maths reveals that 8% of Hinge users are aged between 37 and 49!
- The minimum age for Hinge users is 18.
- 64% of Hinge users are male, and 36% are female.
- So men outnumber women by around 2:1 on Hinge.
- That may not sound great for the guys – but actually, it’s a better ratio than Tinder or OkCupid.
- Unfortunately, we don’t have data about non-binary and trans Hinge users but Hinge does have a non-binary option in its gender selection menu.
- 99% of Hinge users have a college education.
- A 2015 survey revealed over 35,000 Hinge users had an Ivy League education. Is it the app for brains and beauty?
- And Hinge users are likely to be in current employment.
- The most popular industries on Hinge are media, fashion, banking, and consulting. Which leads me to the question… what is consulting? What are they all consulting on? Am I the only one who doesn’t know this?
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What Percentage Of Hinge Users Are Active?
Sometimes, liking and commenting on Hinge can feel like shouting into the void. Hello? Is there anyone out there… out there… out there….
So, what percentage of Hinge users are active? Fortunately at least three out of four of the users the Hinge algorithm shows you are active, meaning they’ve been online in the app in the last three days.
So going on Hinge isn’t really like shouting into the void, unless the void is full of potential future husbands, wives, wusbands, fuck buddies, etc, etc!
- There are 6 million active monthly users on Hinge.
- According to Hinge’s Director of Communications, Jean-Marie McGrath, 75% of Hinge users, the app shows you have been active in the last three days.
- That still means one out of four Hinge users hasn’t been online in 72 hours.
- Commenting on Hinge (rather than simply hitting that heart) makes you 3x more likely to get a response – that’s one way to beat the odds!
- Sleepy Sundays are a prime time for responses: response rates increase by 36% on Sunday evenings.
Hinge Marriages And Babies
Online dating began in the mid-90s, meaning that the children of early matches are all grown up and could be swiping as we speak. That gives the idea of a new generation of dating apps a whole different meaning!
But whilst the concept of a “Tinder Baby” may be little more than a marketing ploy, 70% of relationships today begin online. That means Hinge marriages and Hinge babies are certainly on the cards – and here are some fun Hinge facts to prove it.
- In 2019, just 3% of newlyweds who met online had met through Hinge.
- By 2020, that had increased to 12%.
- That’s around half the share of Tinder – which was responsible for 26% of newlyweds.
- But a 9% on-year increase shows that Hinge is growing fast in the marriage game.
- And in 2018 Hinge launched “We Met”. This data-gathering initiative is designed to improve the matching algorithm and lets Hinge know how many matches actually go on a date.
What Is The Success Rate Of Hinge?
Success means something different to everyone. But whether you’re looking for a casual encounter or a trip down the aisle, you’ll want to know what your chances are. Are ya feeling lucky, punk?
So what is the success rate on Hinge? Well, Hinge’s own analysis reveals that 72% of dates on Hinge lead to a second date. If you’re looking for a relationship, that gives you a great chance of making a connection.
But what about those looking for something more casual? Or hoping to score a new job (okay, you try LinkedIn. Or maybe Bumble Bizz). Let’s take a dive into Hinge’s success rates.
Matching And Dating
- Couples average 3 days of messaging and 25 messages before exchanging numbers.
- And during beta trials for We Met, 90% of Hinge users said their first date went great.
- Yet only 72% of them said there would be a second date. We’ll call that a 72% success rate of first dates – which is still pretty good!
- You can lean on Hinge’s Most Compatible feature for a higher success rate – this provides you with one match it’s sure you’ll love. Here’s a deep dive into how it works.
- Hinge claims you are 8x more likely to go on a date with a Most Compatible match. Insert the “Success Kid” pic here!
Long Term Relationships
- A 2016 study revealed that couples in long-term relationships went on 4-5 dates before meeting their partner.
- And they matched with an average of 16 people before finding the one.
- In 2018, Hinge was boasting of 50,000 dates each week and suggested that 3000 of these were converted into long-term relationships.
Casual Encounters
- For a while, Hinge offered the chance of a free gift at relationship milestones. Your first ‘sleepover’ could bag you a set of Casper pillows. Sounds comfy!
- A 2015 study revealed 3.6% of Hinge users are in a relationship.
- We don’t know exactly how many Hinge matches are leading to hookups. But it’s a decent place to look for something casual, as well as for more serious relationships.
What Are Hinge’s Demographics?
As we saw, Hinge skews towards college graduates in their 20s and early 30s. But we don’t know if they’re cat-people, dog lovers (or goldfish fanatics).
If you’re feeling picky, you’ll want to know about Hinge’s demographics. Well, it’s mostly higher-educated men and women aged between 23 and 36, and Hinge markets itself to people looking for a serious relationship.
But Hinge is open to anyone over the age of 18, of any gender identity, and with any dating goals. I think Hinge can even be a great choice for the over 50s, though if you’re older and looking for something more niche and mature you could also give Silver Singles a try.
Here are some fun Hinge facts that prove that the app that’s designed to be deleted is for everyone.
Sexuality On Hinge
- Hinge has a long list of sexualities to choose from, including fluid and pansexual.
- And Hinge gets that it’s all a spectrum. You can identify as asexual or greysexual, and anything from gay, lesbian, bisexual, or just bicurious.
- Pete Buttigieg, a Democratic presidential candidate, met his husband on Hinge! And they have two kids now. They dressed one of them up as a traffic cone for Halloween. I mean, Hinge can find your love, but I guess it can’t make you cool…
- Pete’s Hinge romance reveal led to a 30% increase in Hinge’s gay user base.
Politics On Hinge
- Hinge enables its users to identify as liberal, conservative, moderate, or ‘other’.
- Hinge’s core user base overlaps with left-leaning demographic segments, so Hinge users are more likely to identify as liberal in the United States.
- 83% of Hinge’s users are looking for a partner who cares about politics.
- But half of them admit that they’ve skipped voting in the past.
Where People Use Hinge
- You can’t use Hinge everywhere – it’s currently only available in 20 countries around the world.
- The countries Hinge is available in are:
- United States
- Canada
- Ireland
- United Kingdom
- India
- Australia
- Norway
- Sweden
- Denmark
- Netherlands
- Switzerland
- Belgium
- Germany
- France
- Finland
- Austria
- New Zealand
- South Africa
- Israel
- Singapore
- That means, from South Africa to Singapore, you can use Hinge on five continents across the world.
- You can’t access Hinge in South America. Problemo?
- And there’s no Hinge in Antarctica – but it would be 99% penguins anyway. Can they even swipe with their damp lil flippers?
- Hinge is the third most popular dating app in the United States, after Tinder and Bumble.
- Hinge is the 15th most popular dating app in Israel.
In The Market – Hinge Business Statistics
Hinge’s unique interactive interface encourages its users to engage with each other through likes and comments – that’s why I picked Hinge as the best app for people sick of Tinder.
And plenty of others feel the same way. Let’s see how Hinge is faring in the business world.
- When work began on Hinge in 2011, its creator was a recovering alcoholic. He was seeking to build an alternative space for romantic connection to the bar culture in the United States.
- Hinge was launched as a mobile app in 2013.
- But it took until 2017 for an Android version of Hinge to be released.
- And from 2016 to 2018, Hinge grew its users by 400%.
- In just one year, from 2018-2019, downloads of Hinge doubled. Revenue increased by 400% across this period.
- The global pandemic and subsequent lockdowns helped Hinge to grow: paid subscriptions on Hinge were up 82% by the third quarter of 2020.
- Hinge is in the top three dating apps in the United States, the United Kingdom, and Australia.
- And as of 2022, Hinge is valued at $6.4 billion. It is now owned by The Match Group, who also owns Tinder, Match.com, and OKCupid amongst other dating apps. Now I wonder, where would I find Mr. Match Group swiping? Wouldn’t mind a date with him…
Final Thoughts
Dating apps provide a fascinating microcosm of the world today. From the partisan political struggles of the United States to the evolution of our understanding of gender and sexual identity, dating apps are, perhaps surprisingly, at the forefront of the debate. They show who we are, and who we want to be seen as!
That’s why a deep dive into interesting Hinge facts is so appealing. See, you started out trying to figure out if Hinge was right for you, and you ended up learning all about the world.
In that sense, this article has been a bit like an episode of Sesame Street. In other ways… not so much.
But after an in-depth look at Hinge, are you sure it’s right for you? If not, Try my dating app quiz to discover which app is a perfect match for you.
